Puerto Vallarta is ending the year on a high note, with the hotel sector reporting occupancy rates between 95% and 100% across its various zones. Tourism Director Alejandra Cornejo confirmed that the final week of December has surpassed all expectations, with many hotels and vacation rentals reaching full capacity. This surge contributes to an impressive monthly average of roughly 85% occupancy, a figure that underscores the city’s enduring appeal as Mexico’s premier beach destination for the winter holidays.
A key factor in this year’s success is the notable increase in Canadian travelers, encouraged by a range of new flight routes launched specifically for the winter season. Current data shows that the tourist demographic is split with roughly 60% domestic visitors and 40% international guests, highlighting Puerto Vallarta’s balanced appeal to both local and global markets.
The economic impact of this travel boom is substantial. According to the Jalisco Secretariat of Tourism, over 306,000 visitors are expected to visit the city during the year-end period alone. This influx is projected to generate an economic revenue exceeding 2.1 billion pesos, representing a 3% growth compared to the record-breaking numbers seen in 2024.
Source: Vallarta Opina
