Close your eyes and picture this guy as Billy Mays (before he died, not as he is now) selling PV on TV. It would be really loud for all you old hard of hearing baby boomers.. (those with money anyway). There is also a subliminal message embedded in his article Sylvia.... note the reference to medical care... he was trying to sell you a new hip.
Pre-Boomer Lifestyle on the Mexican Riviera
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Here is a cute graphic about baby boomers! cute and clean.
http://www.typobounty.com/Funny/Baby_Boomer.htm